When MTV first went on air in 1981, music videos became an important part of promoting an artist. Nowadays, hardcore fans will even buy DVDs featuring all of their favorite artists’ videos. The most memorable music videos, of course, are usually the most expensive. These are the most expensive music videos in the world.
5. Puff Daddy (featuring The Notorious B.I.G. and Busta Rhymes) – “Victory”
$2.7 million
$2.7 million
Taking place in the year 3002 CE, this video features Puff Daddy as Contestant #5. Dennis Hopper and Danny DeVito both make cameos—as a dictatorial president and a live action reporter, respectively—as Contestant #5 is chased through dark streets and rooftops by the armed forces of Chase TV.
4. Madonna – “Bedtime Story”
$5 million
$5 million
An experimental video set to an equally experimental song, the “Bedtime Story” video consists of surreal, dreamlike images. Throughout the video, Madonna floats, gives birth to doves and ends up having her eyes and mouth transposed.
3. Madonna – “Die Another Day”
$6 million
Another song by the pop diva, this one was released alongside the James Bond film of the same name. The video shows Madonna being tortured in a number of ways while Good Madonna and Bad Madonna duel with a variety of weapons—from fencing foils to harpoon guns—in her subconscious. After its release, “Die Another Day” became the most successful 007 theme since the 80s.
$6 million
Another song by the pop diva, this one was released alongside the James Bond film of the same name. The video shows Madonna being tortured in a number of ways while Good Madonna and Bad Madonna duel with a variety of weapons—from fencing foils to harpoon guns—in her subconscious. After its release, “Die Another Day” became the most successful 007 theme since the 80s.
2. Michael Jackson (featuring Janet Jackson) – “Scream”
$7 million
$7 million
One of Michael Jackson’s most successful videos, “Scream” is a black and white science fiction/pop masterpiece that has both Jacksons dancing along the walls and ceilings of a spaceship while anime and pop art are featured on various displays throughout. The video received widespread approval, including several MTV Video Music Awards and even a Grammy Award for Best Short Form Music Video.
1. 30 Seconds to Mars – “From Yesterday”
$13 million?
$13 million?
The first American music video to be shot entirely in the People’s Republic of China, this expensive music video has 30 Seconds to Mars transported to ancient China where they play for a child emperor. The video features more than 300 extras and was directed by Bartholomew Cubbins, an alias for actor and Mars frontman Jared Leto. However, the $13 million figure is disputed—is this the world’s most expensive music video?